OTC-sweets, internationally also known as OTC edibles, are popular and the latest trend; the market share is constantly increasing. They offer unique opportunities for confectionery producers, pharmaceutical and pharmaceutical-related manufacturers and young start-up companies, since OTC confectionery can increasingly replace "conventional" dosage forms of dietary supplements. Nutritional supplements, so-called nutraceuticals, are products whose ingredients are biologically active in the human organism. Enhanced health awareness in society has greatly increased the demand for such products in recent years, because they are seen as a useful addition to a healthy diet and lifestyle.
Examples of conventional supplements:
- Omega-3 fatty acids
Examples of medically effective natural extracts:
- Valerian roots
- Olive leaf
OTC medical products:
- Painkillers such as acetylsalicylic acid, paracetamol or diclofenac